Winners announced for Wella’s TrendVision Award 2020

The winners of the 2020 TrendVision Award UK & Ireland have been announced by Wella Professionals.

Due to the challenging climate in 2020, this year's competition embraced a digital format for the very first time. Beginning with more than 1,000 photographic entries on Instagram, 66 talented individuals reached the final. Competitors were fully supported by Wella throughout that included video briefs, zoom mentoring sessions and top tips from expert judges.

Now, 27 winners from six categories have been crowned, which are: Colour Artist, Colour Specialist, Editorial Look, Craft Artist, Men's Hair and Style Master. In addition, the competition also recognised the OPI Nail Artist of the Year which celebrates the brand's leading nail artist in the UK.

Prizes include Wella education packages and trophies. Gold winners will receive a photo shoot experience to recreate their winning look, as well as a two-day photo shoot with leading industry photographer Kai Wan, mentored by Wella guest artist, Darren Ambrose. They will create the TrendVision Award 2020 Winners' Collection, which will appear in trade press and marketing campaigns.

Plus, Gold winners will be offered a place on the Wella Destination global event and will receive digital mentoring in 2021 to help further their careers.

Allison Hargreaves, national education operations and events manager UK & Ireland, Coty Professional Beauty, comments: “It has been an immense challenge adjusting the competition in such challenging times; however, we believe the industry and our loyal fans wanted it to go ahead, and the level of entries proved this. It is our way of giving back to the industry and we are delighted to be offering such incredible inspiring prizes that will genuinely help further careers. Many congratulations to all the winners. I am certain we have discovered some new stars in the making.”

To view the full list of winners, visit